HR Knowledge

  • Marketing Coordinator

    Job Locations US-MA-Mansfield
    Job ID
    2018-1232
    # of Openings
    1
    Category
    Marketing
  • Overview

    HR Knowledge, a rapidly growing, privately held firm, is seeking a bright and hardworking individual to support their overall marketing and brand promotion initiatives. The Marketing Coordinator is responsible for executing marketing strategies that generates quality sales leads that allow the sales team to boost revenue and increase HR Knowledge’s market share in the Integrated HR Outsourcing sector. To assist in the creation of communication material and sales collateral that effectively describe and promote the organization and its services including graphics, brochures, company or service fact sheets or other promotional documents for internal and external use.  This position is also instrumental in preparing and managing the communications process at HR Knowledge for its employees, clients and outside media/web/social networking channels. This position works closely with the Vice President of HR Services to understand corporate objectives and market characteristics in order to identify and implement effective marketing strategies used to drive business plan objectives and marketing goals

    Responsibilities

    Marketing and Sales Campaigns

    • Implement a Lead Management System and work closely with the Vice President of HR Services to continuously improve its effectiveness.
    • Produce reports and dashboards that reflect progress on all marketing campaigns to generate leads including web traffic, email campaign analytics, lead generation trends graphed and ROI campaign spreahsheets.
    • Create and produce effective, clean and creative materials for marketing, sales, training and networking events including, but not limited to targeted sales and marketing collateral, presentations, online info graphics, print advertisements, event signage and invites
    • Assists business development team in preparing various marketing materials as needed on an ad hoc basis
    • Propose ways to improve sales and marketing processes, tools, materials and strategies
    • Researches competitors by identifying and evaluating service characteristics, market share, pricing, and advertising.
    • Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
    • Produce reports and dashboards that reflect progress on all marketing campaigns to generate leads including web traffic and sales and marketing campaign analytics
    • Presents at monthly marketing meeting and demonstrate execution of goals and objectives.

    Social Networking

    • Manage social media outreach; deliver content via LinkedIn, Twitter, Facebook, Constant Contact, email, or direct mail.
    • Drive the blog editorial and white paper calendar by working with the senior management team by project managing all thought-leadership pieces to produce quality sales leads.
    • Manage the process of the firm’s monthly newsletter process to ensure it goes out in a timely manner working with the Director of HR Services for content approval.

    Collateral and Branding

    • Create, deliver, edit, and optimize marketing materials.
    • Work with the senior management team to ensure all HRK’s website, marketing and sales collateral is fit for purpose and is kept both on message with HRK’s Positioning Statement and up-to-date.
    • Keeps promotional materials ready by maintaining inventorying stock; placing orders; verifying receipt.
    • Establish, maintain and utilize visual marketing content libraries, including photos, videos, art design, and logos
    • Maintains and updates marketing library of standard company boilerplate proposals, presentations, and other collateral materials.

    Web Content Management

    • Design, maintain and update layouts for web pages to include both information and graphics
    • Create, develop and manage content for organization’s web presence under direction of management team.
    • Maintain a consistent look and feel throughout all web properties
    • Working with a cross-departmental team, maintain and develop the master content calendar
    • Keep current with emerging web technologies through video content, relevant blogs, web ordering, etc.
    • Assure web-based information is archived for future needs and reference
    • Track and report on all site metrics; ensure that SEO rankings are continually monitored, improved and appear on page one of search results, present results monthly to management team

    Events

    • Work with senior management to coordinate conferences, training seminars, speaking engagements, webinars, staff teambuilding and other outings for clients and the company
    • Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists
    • Work with manager and business units to determine event budget and manage expenses to that budget
    • Create a clearly defined event project plan that includes pre, during and post event activities and measurement (brand, messaging, design, editorial opportunities, materials)
    • Identify and research possible event opportunities for the company and senior management such as speaking and conferences.

    Communication and Branding

    • Improve communication efficiencies within company
    • Create and distribute client surveys
    • Coordinate flow of information and communication and disseminate it according to plan/strategy
    • Ensure that external messages are supportive of brand and consistent with marketing strategies
    • Work with HR Services team to ensure that all materials (flyers, PowerPoints, etc.) are branded consistently; also assist in creating training materials (transitions, timing, graphics)

    Documentation

    • Assists the Vice President of HR Services and in creating and maintaining easy to use documents for internal and external use.
    • Maintain the HRK Member Perks Program including researching and adding benefits and promoting and marketing this value-add service to our employees and clients. In essence being the “resident expert” for this program.
    • Review and proofread print and electronic copy, articles, presentations and collateral for grammar, punctuation, readability, accuracy, style and adherence to corporate brand/identity.
    • Assist management in generating relevant internal and external (client and HRK) documentation ensuring a consistent form, font and branding with our house style
    • Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.

    Qualifications

    Education/Experience

     

    Bachelor’s degree in marketing, communications, graphic design or related fields. 2+ years of marketing/graphic design experience.

     

    Technical Skills

    • Must be fully proficient in the full Adobe suite
    • must possess strong program/project management skills
    • Excellent written and verbal communication skills
    • Ability to prioritize and balance multiple projects simultaneously
    • Relies on experience and judgment to plan and accomplish goals.
    • Possesses excellent organizational skills and a keen attention to detail
    • Comfortable with web-based project management tools and collaboration technologies
    • Excellent knowledge of Microsoft office
      • Excel - Formulas and functions
      • Word - Document formatting, headers and footers, mail merges
      • PowerPoint - presentation creation and formatting, slide master, presentation templates
    • Excellent knowledge of PDF’s and creating “smart” documents
    • At least 2+ years of Marketing and sales support experience, preferably in a service oriented industry.
    • Effective writing, copy editing and proofreading
    • Superior graphic design abilities
    • Proven Event planning capabilities

    Ideal Soft Skills

    • Candidate must be a self-starter who needs minimal supervision and can deliver complete and accurate work.
    • Has initiative, a willingness to learn, and strives for success
    • Ability to thrive in a fast-paced environment
    • Exhibits a high degree of confidentiality and integrity
    • Results driven, proactive & able to work autonomously and as a member of a larger team
    • Personable, a good listener, and is able to effectively communicate with all staff and client types through both written and verbal means
    • Willing and flexible, embracing a rapidly evolving work and market environment and willing to help with any urgent issues that happen to arise at HR Knowledge, even if they fall outside the immediate scope of the position.
    • A key element to this position and all positions at HR Knowledge requires the person to be diligent, organized and have outstanding follow-up skills and the ability to meet and or exceed all deadlines for that project or duty as expected and agreed upon by you and the management team member(s).

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